sports

The Crown Jewel of Rodeo™

An annual Western Sports & Entertainment celebration featuring 8 rodeo disciplines, the biggest country music stars, and over 45,000 fans, The American matches the top professional rodeo athletes in the world against aspirational contenders in this high stakes showdown.

National Qualifying Tournament across 8 rodeo disciplines

The American Contender Tournament operates as rodeo athletes’ pathway to The American Rodeo.

The Tournament is made up of over 100 qualifying rodeos; 3 Regional finals across the East, West and Central United States, culminating in one National Final.

Over 3,000 contending rodeo athletes will have the opportunity to earn a spot to compete at The American.

The Pinnacle of Western Equine Sports Events

For the first time ever, the sports made popular by the Yellowstone television series – cutting, reining, and reined cow horse – are brought together in one sporting event created by Teton Ridge. The largest western sport spectacle with 18,000 fans, witnessed the greatest human and equine athletes compete for $1 million. The combined total lifetime earnings for The American Performance Horseman Athletes is over $41 million.

WESTERN SPORTS EQUINE TEAM

Teton Ridge is honored to work with some of the world’s finest Western sports trainers and athletes. Known as Team:TR, the roster has cumulatively earned over $30 million.

WESTERN SPORTS EQUINE TEAM

Teton Ridge is honored to work with some of the world’s finest Western sports trainers and athletes. Known as Team:TR, the roster has cumulatively earned over $30 million.

BULL RIDING league

The Teton Ridge-owned team, Arizona’s newest professional sports team, capitalizes on the global bull riding sports fandom of 18 million. Tapping into PBR’s prolific sports series, operating tours in the U.S., Australia, Brazil, Canada and Mexico, the PBR Team Series is broadcasted on a combination of CBS, CBS Sports Network, Hispanic steaming service VIX, Mexican television sports channel TUDN and PBR’s Ride Pass, an all-access pass to the world of western sports available on Pluto TV to an audience of over 26 million fans. 

FAN ENGAGEMENT WITH FANTASY GAMING

Celebrating 20 years of rodeo fantasy games, PFR engages over 350,000 players and has awarded over $5M in cash and prizes. 

Promoting barrel racing for a new generation

Investing in grassroots promotion of the sport with a heavy focus on youth. 

OTRA

OTRA

Promoting team roping - The highest participation sport in rodeo

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